Social sites are the IN thing right now on the net. I don’t care who you are. If you are Billy the super gamer or Grandma looking to find some old friends before they die, you use a social site or two. Now since I find myself doing more and more marketing these days, I have accounts at practically everything new coming out of the social woodwork. There is one I find that I have used more than any other out there and thats Last.fm.

For those of you who haven’t used the internets for a while, Last.fm is a social music website where you can “scrobble” your recently listened to tracks to your Last.fm account. Last.fm then can show you other music you may like and even match you up with people with similar tastes in music.

Now I have been using Last.fm for a little over a year now (my how time flies, Heres my account). The beauty of their social site is the use of their client side program. This program when installed on your computer will just sit in the background and catch any music you listen to on your favorite audio players such as itunes, winamp, etc. Another very nice feature is it will catalog songs you listen to on your iPod and then update your account the next time you plug your iPod into the computer. Now that the ease of keeping track of your favorite songs, artists, and albums is taken care of lets move on to what Last.fm does for you.

When you login you are shown some recently listened to songs. On occasion Last.fm will have that full song on their site for you to listen to. I listen to some pretty obscure and very rare music and they have happened to have some of that, so you can be sure they’ll have some of your favorites. Another excellent feature is the ability to save your favorite tracks into your own radio station. You can embed that radio station into any of your favorite sites (mine is here for you to see it in action).

Last.fm also houses an excellent database of music and music videos submitted by their user base. They Unfortunately not all of the music videos are housed on site, so occasionally you will find some missing or deleted videos still posted.

Another great feature is the listing of music events. Last.fm has a massive amount of new events listed in just about every area of the globe. Ranging from garage bands to big time stars. They make it easy to stay up to date on when your favorite artist will be in town and you can add your name to the attendee list to find other folks who will be at the event.

All in all Last.fm has been bringing a solid music setup to the social scene. They definitely have the funding to keep it going for years to come. I have been a member for a year now and I have to say its pretty awesome to have all of my music cataloged online. Take five minutes out of your not so busy life and register and download the app.